STRATEGIC MANAGEMENT

STRATEGIC MANAGEMENT
AREA OF STUDY: CORE
BACBA

Year: 4
Semester: 8

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* Continuous
** Duration: 3 hours

Course Objectives
The aims to prepare four year BBA graduates by enriching in them sound understanding of the process and purpose of strategy formulation and implementation at corporate, business and functional level in any organization.
Course Contents
Unit 1: Introduction L.H.6
Meaning and Importance of strategic management, Stages of strategic Management, Evolution of strategic Planning, Strategic Thrusts -Mission, Vision, Goals, strategies and tactics; general Overview of corporate, business and functional strategies
Unit 2: Strategic Analysis L.H.10
Meaning and importance of strategic analysis; Environmental Analysis Process -Internal (Performance Analysis, Analysis of strategic Options) and External (Customers Analysis, Competitors Analysis, Market Analysis, and Environmental Analysis)
Unit 3: Strategic Alternatives L.H.10
Concept of strategic alternative; tools to be used to deduct strategic alternatives (SWOT Analysis, PEST Analysis and Five Force analysis), selection of strategic alternative; Issues governing the selection of strategic alternative
Unit 4: Development of strategies L.H.10
Meaning, Process, Challenges and Governing issues in developing strategies at Operations level, Business level, corporate level and International level.
Unit 5: Strategic Implementation and Control L.H.12
Meaning and importance of strategic implementation; Resource allocation , Management of Conflicts, Matching organizational structure with strategy; Restructuring , Re-engineering, E- engineering; Creating Learning Organization, Management of change and resistance to change, Controlling for improved functional operation; Issues governing strategic Implementation and Control
Suggested Readings:
1. David, F.R (2003), Strategic Management: Concept and Cases,(9th ed. Indian Reprint), Person Education; New Delhi.
2. Pearce II. J.A. & Robinson Jr., R.B. (2004), Strategic Management: Strategy formulation and Inplementation., AITBS Publishers & Distributors: New Delhi.Tata McGraw Hill Company Ltd., New Delhi.
3. Miller, A. (1998), Strategic Management (3RD Int'l Ed.), Irwin /Mc Graw Hill: New York.
4. Aswathappa, k. (2001), Business Environment for Strategic Mangment. (1st Ed. 4th Indian Reprint), Himalayan Publishing House: New Delhi.