BEHAVIORAL SCIENCE

BEHAVIORAL SCIENCE
AREA OF STUDY:
BBA-207

Year: 2
Semester: 3

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* Continuous
** Duration: 3 hours

Course Contents
Objectives:
After completion of this course, the students will have knowledge regarding various influences that are exerted on individuals and their behavioral.
Unit 1: Introduction of Behavioral Science L. H. 6
a. Concept and definition of the field, the emergence Behavioral Science, The Behavioral Disciplines- Basic disciplines, Anthropology, Psychology, Sociology Economic, Political Science, History.
b. Applied Areas- Education, Psychiatry, Marketing, Management, Administration.
Newer Fields- Game theory, Decision theory, Organization theory, Information theory communication theory, cybernetics.
Unit 2: The Development of Individual difference L. H. 8
a. The span of development- Infancy and childhood, Adolescence, maturity and old age.
b. Individual difference- the distribution of traits, Individual traits.
c. The biological basis for behavior- The basis for individuality, pattern of development, Input process, Central process, output.
d. Personality- Personality development, mental health, Retirement interest and attitudes.
e. Social and culture, factors- attitudes of society, socioeconomic influences.
Unit 3: Cultural and behavior L. H. 6
a. Concept of culture, Dynamics of culture- change, Development process and cultural lag.
b. Relation social constructs- Race, Nationality, Ethnicity and society.
c. Common social response, culture pattern in simple societies and larger societies, cross cultural communication.
Unit 4: Social Structure L. H. 6
a. Social organization- Forms of organization, level of organization.
b. Individual differentiation- status, role, prestige
c. Social stratification- Bases of stratification, values, attitudes and norms.
d. Groups, organization and institutions (Political Institution, Economics Institutions, Educational Institutions and family).
Unit 5: Social Process L. H. 8
a. Development of the social individual- socialization, conformity to norms.
b. Aggregate social process: change as a basic process, Accommodation, Assimilation Alienation, integration, isolation.
c. Collective behavior- proximate influence situations, Broad influence processes, factors in collective behavior.
d. Social mobility- career mobility, Generational mobility, other factors in mobility.
e. Population dynamics- Fertility and mortality, migration, Urbanization.
f. Conflict disintegration- Family patterns, community conflict, crime, industrial conflict.
Unit 6: Attitudes and Values L.H. 10
a. Attitudes- formation of attitudes, measurement of attitudes, consistency in attitudes, attitude change.
b. Values & Norms- Values and other factors, categories of Norms, Variations in norms.
c. Prejudice- characteristics, Bases of prejudice, Reduction of prejudice.
d. Job attitude and satisfaction- Job satisfaction, Factors in job satisfaction, job satisfaction and performance.
Unit 7: The Individual, The organization and society L. H. 4
Individualism and freedom, the individual and the organization, social responsibility.
Suggested Readings:
1. Blair J. Kolasa- Introduction to behavioral for sciences.
2. Stephen P. Robbins- Organization Behavior: Concepts Controversies and Application.