E-COMMERCE

E-COMMERCE
AREA OF STUDY: CORE
BACBD

Year: 4
Semester: 8

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* Continuous
** Duration: 3 hours

Course Objective : This course helps students understand how business organizations are using electronic commerce to run and enhance their business and trading activities. After studying the course students are expected to be familiar with the various business models, electronic payment models and online advertisement.
Contents:
Unit I: Electronic Commerce Basics 4hrs
Meaning of Ecommerce, Emergence of Internet and commercial use of Internet, Advantage and disadvantages of Ecommerce
Unit II: Business Model of Ecommerce 5hrs
E-business model based on relationship of transaction, Parties: Business-to-Business, Business-to Consumer, Consumer-to-Consumer, Business-to-Government
Unit III: E-marketing 4hrs
Traditional Marketing, Online Marketing, E-advertisement, Browsing Behavior, Model of an Online Video Store
Unit IV: Mobile and Wireless Application 4hrs
Growth of Mobile Commerce, Wireless system, Technologies for mobile commerce
Unit V: Network infrastructure for ecommerce 7hrs
Network and internets. Network Routers, The internet protocol suites, The internet naming conventions, URLs, TCP, FTP, ISP, Telnet, Search engine, Introduction to broadband technologies
Unit VI: Network Security 6hrs
Network and Web site security risks. Emerging Security Threats. The Firewall Concept. Firewall Components. Encrypted Documents and Email
Unit VII: Consumer oriented e-commerce 8hrs
Consumer oriented applications, Mercantile process and models, Merchantile models from the viewpoint of producer and consumer perspective, Consumer relationship Management and Solutions (ECRM- Solution). Converting clicks to customers, The customer retention goal
Unit VIII: Electronic payment system 6hrs
Types of electronic payment systems, Digital token based E-payment systems. Smart Cards & E-Payment systems, Credit card based payment systems. Risk factor in electronic payment system
Unit IX: E-Strategy 4hrs
Information and Strategy, The virtual value chain, value activities, assessment of information intensity and EDI systems
Textbook : Kalkota, Ravi: Whinston, Andrew B., "Frontier of Electronic Commerce", Pearson Education
References
1. Joseph P.T., " Ecommerce: A Managerial Perspective", Prentice Hall of India
2. Turban, Lee, Warkintin & Chung, " Electronic Commerce: A Managerial Perspective., Prentice Hall of India