MANAGERIAL COMMUNICATION

MANAGERIAL COMMUNICATION
AREA OF STUDY:
BAC 113

Year: 1
Semester: 2

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* Continuous
** Duration: 3 hours

Course Contents
Unit 1: Introduction to Managerial Communication L. H. 8
• Nature and role of managerial communication
• Importance and functions of managerial communication
• Process of communication
• Nature, Types of communication (oral, written, verbal, non-verbal)
• Barriers of communication
Unit 2: Business Correspondence L. H. 18
• Report Writing
• Memos
• Letters
• Circulars
• Business sales report
• Applications
• Request for Quotations
• Complaints
• Follow-up letters
Unit 3: Public Speaking/ Verbal-Nonverbal Communication L. H. 12
• Sales Presentations
• Presentation of reports
• Executive presentations
• Meetings and conferences
• Communication on within small groups
• Negotiations
Unit 4: Managerial readings/ Business Literature L. H. 10
• Made in Japan
Suggested Readings
1. Made in Japan, Harper Collins Business.
2. Estrin, H., Technical Writing in the corporate world, Crisp Publication.
3. Lesikar, Raymond V and Jahn D Petit Jr., Business Communication: Theory & Application