BUSINESS ENGLISH

BUSINESS ENGLISH
AREA OF STUDY: FOUNDATION
BBA-102-A

Year: 1
Semester: 1

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* Continuous
** Duration: 3 hours

The Business English course aims at developing the student's skill and ability to use English confidently in environments related to business management and economics and enhancing critical ability and soundness of judgment.
Specific Objectives
On completion of this course, the students will be able to:
Understand concepts and issues in the various sectors of Business, Management and Economics
• Discuss these topics
• Write on these topics
• Think critically and base judgments on such thinking
• Examine and analyze texts critically
Course Description
This course comprises two basic components:
1. Business English Component
2. Literary Component
Course Content
Business English Component
Unit I Management
Unit II Work and Motivation
Unit III Management and Cultural Diversity
Unit IV Marketing
Unit V Advertising
Unit VI Stocks and Shares
Unit VII Market Structure and Competition
Literary Component
Unit I We are all scientist - T. H. Huxley
Unit II Third Thoughts - E. V. Lucas
Unit III Love is Fallacy - Max Shulman
Unit IV The Great Answer - Fulton Oursler
Unit V Balled of the Landlord - Langston Hughes
Unit VI Holy Sonnet 14 - John Donne
Unit VII Sorry, Wrong Number - Lucille Fletcher
Suggested Readings:
1. Mackenzie, lan 1997, English for Business Studies, Cambridge: Cambridge University Press (For Units 1-7)
2. Ed. Shreedhar Lohani et. Al Critical and Creative Thinking
3. Ed. Lohani and Adhikari, 1997 Joys of Reading, MK Publishers
4. Ed. Moti Nissani, Shreedhar Lohani, Adventures in English Ekta Books Kathmandu