STRATEGIC MANAGEMENT
AREA OF STUDY: CORE
BACBA
Year: 4
Semester: 8
________________________________________
* Continuous
** Duration: 3 hours
Course Objectives
The aims to prepare four year BBA graduates by enriching in them sound understanding of the process and purpose of strategy formulation and implementation at corporate, business and functional level in any organization.
Course Contents
Unit 1: Introduction L.H.6
Meaning and Importance of strategic management, Stages of strategic Management, Evolution of strategic Planning, Strategic Thrusts -Mission, Vision, Goals, strategies and tactics; general Overview of corporate, business and functional strategies
Unit 2: Strategic Analysis L.H.10
Meaning and importance of strategic analysis; Environmental Analysis Process -Internal (Performance Analysis, Analysis of strategic Options) and External (Customers Analysis, Competitors Analysis, Market Analysis, and Environmental Analysis)
Unit 3: Strategic Alternatives L.H.10
Concept of strategic alternative; tools to be used to deduct strategic alternatives (SWOT Analysis, PEST Analysis and Five Force analysis), selection of strategic alternative; Issues governing the selection of strategic alternative
Unit 4: Development of strategies L.H.10
Meaning, Process, Challenges and Governing issues in developing strategies at Operations level, Business level, corporate level and International level.
Unit 5: Strategic Implementation and Control L.H.12
Meaning and importance of strategic implementation; Resource allocation , Management of Conflicts, Matching organizational structure with strategy; Restructuring , Re-engineering, E- engineering; Creating Learning Organization, Management of change and resistance to change, Controlling for improved functional operation; Issues governing strategic Implementation and Control
Suggested Readings:
1. David, F.R (2003), Strategic Management: Concept and Cases,(9th ed. Indian Reprint), Person Education; New Delhi.
2. Pearce II. J.A. & Robinson Jr., R.B. (2004), Strategic Management: Strategy formulation and Inplementation., AITBS Publishers & Distributors: New Delhi.Tata McGraw Hill Company Ltd., New Delhi.
3. Miller, A. (1998), Strategic Management (3RD Int'l Ed.), Irwin /Mc Graw Hill: New York.
4. Aswathappa, k. (2001), Business Environment for Strategic Mangment. (1st Ed. 4th Indian Reprint), Himalayan Publishing House: New Delhi.
Thursday, July 28, 2011
FINANCIAL DERIVATION
FINANCIAL DERIVATION
AREA OF STUDY: SPECIALIZATION FINANCE
BACVBF
Year: 4
Semester: 8
________________________________________
* Continuous
** Duration: 3 hours
Course Objectives:
After completion of this the students will have a knowledge of when and how to use financial derivatives properly and not destroy an organization.
Unit I: Introduction L.H.4
1. Derivatives markets & Instruments; Options: Futures Contracts; Forward Contracts, Options on futures; Swaps and other Derivatives.
2. Concepts in Financial & Derivative Markets: Risk preference; short selling; return & risk.
3. Linkage between spot & derivative markets: Role of derivative market, misuse of derivatives.
Unit II: Structure of Options Market L.H.5
1. Development of Options Markets: Call Options; Put Options; Over-the-counter options markets; Organized Options Trading option price quotations.
2. Type of Options: Stock Options; Index Options; Currency Options.
Unit III: Principles of Options Pricing L.H.7
1. Principles of Call Option Pricing: Minimum value of a call, Maximum value of a call, Value of call at expiration, Effect of time to time expiration, Effect of early exercise, Lower bound of a European Call, Early exercise of American Call on dividend paying stocks, effect of interest rate, effect of stock volatility.
2. Principles of put option pricing: Minimum value of a put, maximum value of a put, value of a put, value of a put at expiration, effect of time to expiration, effect of exercise price, Lower bound of a European put, Early exercise of American puts, Put call parity, effect of interest rates, effect of interest rates, effect of stock volatility.
Unit IV: Option Pricing Models:
1. The one period Binomial model: hedge portfolio, overprice call, underpriced call.
2. Two period binomial model: hedge portfolio, mispriced call in the two period world.
3. Extensions of Binomial Model: pricing out options, American puts and early exercise; Dividends, European calls, American calls and early exercise.
Unit V: Option Pricing Model: The Black-Scholes Models:
1. Origin of the Black-Scholes Formula
2. Assumption of the model
3. Variables in the Black-Scholes Model: Exercise price, risk-free rate, volatility or standard deviation, time of expidation
4. Black-Scholes model when the stock pays dividends: known discrete dividends, know continuous dividend yield.
5. Put option pricing models, managing the risk of options.
Unit VI: Basic Option Strategies L.H.7
1. Profit Equation; Different holding periods; Assumption;
2. Stock Transactions; Call option transactions; Put options transactions; Covered call; Protective puts; Synthetic puts & calls
3. Options spread; Money spreads; Bull spreads, bear spreads, collars, butterfly spreads.
4. Calendar Spreads; Ratio spreads; Straddles; Box spreads.
Unit VII: Forward & Features L.H.8
1. Organized Futures Trading; Mechanism of Futures trading; Future price quotations.
2. Types of futures contrasts; Agricultural Commodities, Natural Resources. Foreign Currencies, Treasury Bills & Eurodollars, Treasury Notes & Bonds. Equities, Managed Funds, Hedge Funds, Options on Futures.
3. Properties of Forward and Future Prices: Concept of price versus value, value of a forward contract, value of futures contract, Forward and future prices.
4. Forward & Futures Hedging Concepts: Short hedge & Long hedge, risk of hedging, margin requirements and making to the market.
5. Determinants of the Hedge ratio Minimum variance hedge ratio, price sensitivity hedge ratio, stock index futures hedging.
6. Hedging strategies Foreign currency hedge, Intermediate & long term interest rate hedges, stock market hedges.
Unit VIII: Swaps:
1. Interest Rate Swaps: Currency swaps: Equity swaps:
2. Structure, pricing and valuation, and swap strategies.
Suggested Readings:
1. Options, Futures, and Other Derivatives, John C. Hull. Prentice Hall of India.
2. An Introduction to Derivatives & Risk Management, Don M. Chance, Thomson Asia Pvt. Ltd.
3. Investments, Sharpe, Alexander & Bailey, Prentice Hall of India.
4. Investments, Bodie Kane, Marcus, Tata McGrow Hill.
AREA OF STUDY: SPECIALIZATION FINANCE
BACVBF
Year: 4
Semester: 8
________________________________________
* Continuous
** Duration: 3 hours
Course Objectives:
After completion of this the students will have a knowledge of when and how to use financial derivatives properly and not destroy an organization.
Unit I: Introduction L.H.4
1. Derivatives markets & Instruments; Options: Futures Contracts; Forward Contracts, Options on futures; Swaps and other Derivatives.
2. Concepts in Financial & Derivative Markets: Risk preference; short selling; return & risk.
3. Linkage between spot & derivative markets: Role of derivative market, misuse of derivatives.
Unit II: Structure of Options Market L.H.5
1. Development of Options Markets: Call Options; Put Options; Over-the-counter options markets; Organized Options Trading option price quotations.
2. Type of Options: Stock Options; Index Options; Currency Options.
Unit III: Principles of Options Pricing L.H.7
1. Principles of Call Option Pricing: Minimum value of a call, Maximum value of a call, Value of call at expiration, Effect of time to time expiration, Effect of early exercise, Lower bound of a European Call, Early exercise of American Call on dividend paying stocks, effect of interest rate, effect of stock volatility.
2. Principles of put option pricing: Minimum value of a put, maximum value of a put, value of a put, value of a put at expiration, effect of time to expiration, effect of exercise price, Lower bound of a European put, Early exercise of American puts, Put call parity, effect of interest rates, effect of interest rates, effect of stock volatility.
Unit IV: Option Pricing Models:
1. The one period Binomial model: hedge portfolio, overprice call, underpriced call.
2. Two period binomial model: hedge portfolio, mispriced call in the two period world.
3. Extensions of Binomial Model: pricing out options, American puts and early exercise; Dividends, European calls, American calls and early exercise.
Unit V: Option Pricing Model: The Black-Scholes Models:
1. Origin of the Black-Scholes Formula
2. Assumption of the model
3. Variables in the Black-Scholes Model: Exercise price, risk-free rate, volatility or standard deviation, time of expidation
4. Black-Scholes model when the stock pays dividends: known discrete dividends, know continuous dividend yield.
5. Put option pricing models, managing the risk of options.
Unit VI: Basic Option Strategies L.H.7
1. Profit Equation; Different holding periods; Assumption;
2. Stock Transactions; Call option transactions; Put options transactions; Covered call; Protective puts; Synthetic puts & calls
3. Options spread; Money spreads; Bull spreads, bear spreads, collars, butterfly spreads.
4. Calendar Spreads; Ratio spreads; Straddles; Box spreads.
Unit VII: Forward & Features L.H.8
1. Organized Futures Trading; Mechanism of Futures trading; Future price quotations.
2. Types of futures contrasts; Agricultural Commodities, Natural Resources. Foreign Currencies, Treasury Bills & Eurodollars, Treasury Notes & Bonds. Equities, Managed Funds, Hedge Funds, Options on Futures.
3. Properties of Forward and Future Prices: Concept of price versus value, value of a forward contract, value of futures contract, Forward and future prices.
4. Forward & Futures Hedging Concepts: Short hedge & Long hedge, risk of hedging, margin requirements and making to the market.
5. Determinants of the Hedge ratio Minimum variance hedge ratio, price sensitivity hedge ratio, stock index futures hedging.
6. Hedging strategies Foreign currency hedge, Intermediate & long term interest rate hedges, stock market hedges.
Unit VIII: Swaps:
1. Interest Rate Swaps: Currency swaps: Equity swaps:
2. Structure, pricing and valuation, and swap strategies.
Suggested Readings:
1. Options, Futures, and Other Derivatives, John C. Hull. Prentice Hall of India.
2. An Introduction to Derivatives & Risk Management, Don M. Chance, Thomson Asia Pvt. Ltd.
3. Investments, Sharpe, Alexander & Bailey, Prentice Hall of India.
4. Investments, Bodie Kane, Marcus, Tata McGrow Hill.
E-COMMERCE
E-COMMERCE
AREA OF STUDY: CORE
BACBD
Year: 4
Semester: 8
________________________________________
* Continuous
** Duration: 3 hours
Course Objective : This course helps students understand how business organizations are using electronic commerce to run and enhance their business and trading activities. After studying the course students are expected to be familiar with the various business models, electronic payment models and online advertisement.
Contents:
Unit I: Electronic Commerce Basics 4hrs
Meaning of Ecommerce, Emergence of Internet and commercial use of Internet, Advantage and disadvantages of Ecommerce
Unit II: Business Model of Ecommerce 5hrs
E-business model based on relationship of transaction, Parties: Business-to-Business, Business-to Consumer, Consumer-to-Consumer, Business-to-Government
Unit III: E-marketing 4hrs
Traditional Marketing, Online Marketing, E-advertisement, Browsing Behavior, Model of an Online Video Store
Unit IV: Mobile and Wireless Application 4hrs
Growth of Mobile Commerce, Wireless system, Technologies for mobile commerce
Unit V: Network infrastructure for ecommerce 7hrs
Network and internets. Network Routers, The internet protocol suites, The internet naming conventions, URLs, TCP, FTP, ISP, Telnet, Search engine, Introduction to broadband technologies
Unit VI: Network Security 6hrs
Network and Web site security risks. Emerging Security Threats. The Firewall Concept. Firewall Components. Encrypted Documents and Email
Unit VII: Consumer oriented e-commerce 8hrs
Consumer oriented applications, Mercantile process and models, Merchantile models from the viewpoint of producer and consumer perspective, Consumer relationship Management and Solutions (ECRM- Solution). Converting clicks to customers, The customer retention goal
Unit VIII: Electronic payment system 6hrs
Types of electronic payment systems, Digital token based E-payment systems. Smart Cards & E-Payment systems, Credit card based payment systems. Risk factor in electronic payment system
Unit IX: E-Strategy 4hrs
Information and Strategy, The virtual value chain, value activities, assessment of information intensity and EDI systems
Textbook : Kalkota, Ravi: Whinston, Andrew B., "Frontier of Electronic Commerce", Pearson Education
References
1. Joseph P.T., " Ecommerce: A Managerial Perspective", Prentice Hall of India
2. Turban, Lee, Warkintin & Chung, " Electronic Commerce: A Managerial Perspective., Prentice Hall of India
AREA OF STUDY: CORE
BACBD
Year: 4
Semester: 8
________________________________________
* Continuous
** Duration: 3 hours
Course Objective : This course helps students understand how business organizations are using electronic commerce to run and enhance their business and trading activities. After studying the course students are expected to be familiar with the various business models, electronic payment models and online advertisement.
Contents:
Unit I: Electronic Commerce Basics 4hrs
Meaning of Ecommerce, Emergence of Internet and commercial use of Internet, Advantage and disadvantages of Ecommerce
Unit II: Business Model of Ecommerce 5hrs
E-business model based on relationship of transaction, Parties: Business-to-Business, Business-to Consumer, Consumer-to-Consumer, Business-to-Government
Unit III: E-marketing 4hrs
Traditional Marketing, Online Marketing, E-advertisement, Browsing Behavior, Model of an Online Video Store
Unit IV: Mobile and Wireless Application 4hrs
Growth of Mobile Commerce, Wireless system, Technologies for mobile commerce
Unit V: Network infrastructure for ecommerce 7hrs
Network and internets. Network Routers, The internet protocol suites, The internet naming conventions, URLs, TCP, FTP, ISP, Telnet, Search engine, Introduction to broadband technologies
Unit VI: Network Security 6hrs
Network and Web site security risks. Emerging Security Threats. The Firewall Concept. Firewall Components. Encrypted Documents and Email
Unit VII: Consumer oriented e-commerce 8hrs
Consumer oriented applications, Mercantile process and models, Merchantile models from the viewpoint of producer and consumer perspective, Consumer relationship Management and Solutions (ECRM- Solution). Converting clicks to customers, The customer retention goal
Unit VIII: Electronic payment system 6hrs
Types of electronic payment systems, Digital token based E-payment systems. Smart Cards & E-Payment systems, Credit card based payment systems. Risk factor in electronic payment system
Unit IX: E-Strategy 4hrs
Information and Strategy, The virtual value chain, value activities, assessment of information intensity and EDI systems
Textbook : Kalkota, Ravi: Whinston, Andrew B., "Frontier of Electronic Commerce", Pearson Education
References
1. Joseph P.T., " Ecommerce: A Managerial Perspective", Prentice Hall of India
2. Turban, Lee, Warkintin & Chung, " Electronic Commerce: A Managerial Perspective., Prentice Hall of India
ADVERTISEMENT MANAGEMENT
ADVERTISEMENT MANAGEMENT
AREA OF STUDY: SPECIALIZATION
BACBE
Year: 4
Semester: 8
________________________________________
* Continuous
** Duration: 3 hours
Course Objective : This course is designed to impart advertising knowledge to the students. Upon completion of this course, the students will be able to plan execute, analyze and control the advertising related activities.
Contents:
Unit I: Introduction to Advertising L.H.4
• Meaning, Types and Functions of Advertising
• Advertisers: Who are they, what they do- The Traditional Advertiser Hierarchy
• Advertising Agencies: who they are, what they do, the traditional agency hierarchy, specialized agencies, agency compensation, advertiser-agency relationship
• The media: who they are, that they do- Media Sales, Media Measurement
Unit II: Advertising Objectives, Strategy and budgeting L.H 5
• Advertising and Marketing Communication objectives: Selecting a target market, Setting objectives, Criteria for setting objectives
• Advertising and Marketing Communication Strategy: Types of Strategic Positions
• Advertising and Marketing Communication Budget: Percentage of sales, all you can afford, competitive parity, objective and task, a budget setting procedure
Unit III: Media Strategy and Creative Media Planning L.H 7
• Assessing the market and audience: assessing the overall market. Analyzing the Competitive situation. Understanding the Budgetary concerns. Looking at brand Dynamics, Finding the right audience
• Examining the Media Preferences: The personal Media Network, Aperture: Time, Place and Circumstances
• Selecting the Right Media: Message Consideration, Media Availability, Non traditional Possibilities, scheduling the media, Evaluating the media
Unit IV: Electronic Media L.H 6
• Television: Types of television, Day part and genres. Benefits and Drawbacks of TV ads. Measuring TV audience. Planning for buying TV, TV and Technology. Changes in TV advertising.
• Radio: Frequencies, Formats and Geographic: Network radio and Spot radio. Benefits and Drawbacks of Radio Advertising, Measuring radio audiences, Planning and Buying for radio, radio and technology
Unit V: Print Media L.H.6
• Magazines: Benefits and Drawbacks of magazines advertising, Planning and buying magazines, Magazines and technology
• Newspapers: Types of newspapers, types of newspaper advertising, benefits and drawbacks of newspaper advertising, newspaper planning and buying, newspaper and technology
• Out-of-home advertising: Outdoor billboards, transit advertising, Yellow pages Advertising, in-store advertising media
Unit VI: Advertising Creativity and Creative Strategy L.H 7
• Advertising Creativity: The five stages of creativity, Creative Thought Process, Who is a creative person?
• Creative Strategy: Components of the Creative Strategy, Putting the Strategy in writing
• Combining Creativity and Strategy
• Organizing the Creative Task
Unit VII: Advertising Copywriting L.H 6
• The Job of Copy Writer
• Writing for Print Advertising: Headline, Subheading, Caption, Body Copy
• Writing for Outdoor, Transit and Direct Mail
• Writing for radio Commercial: Principles of TV copywriting, Types of TV commercials
• Writing for new forms of media: Writing the infomercials, Writing for interactive media
Unit VIII: Symbols, Images and Art Direction L.H.7
• The job of art director
• Art Direction and the Advertising process: Creating and Changing Product, Brand and Corporate Images, Creating Corporate Symbol and logotypes, influencing package Design
• Designing Print Advertisement: Thumbnail Sketches, Rough Layouts. Comprehensive Layouts, Mechanicals
• Effects of good design
• Directing Television and radio Commercials: Scripting television and radio Commercials
Suggested Books:
1. Wright, Winter, Zeigler: "Advertising" Tata McGraw-Hill, Delhi
2. Bruce G. Vanden Bergh and Helen Katz: "Advertising Principles" NTC Business Books, Illinois, USA
3. Bovee Thill, Dovel. Wood: "Advertising Excellence" McGraw-Hill, New Delhi
4. Rossilter and Rercy:" Advertising and Promotion Management" McGraw-Hill, New Delhi
5. Wells, Burnett. Morality. " Advertising: Principles & Practice" Prentice Hall of India
AREA OF STUDY: SPECIALIZATION
BACBE
Year: 4
Semester: 8
________________________________________
* Continuous
** Duration: 3 hours
Course Objective : This course is designed to impart advertising knowledge to the students. Upon completion of this course, the students will be able to plan execute, analyze and control the advertising related activities.
Contents:
Unit I: Introduction to Advertising L.H.4
• Meaning, Types and Functions of Advertising
• Advertisers: Who are they, what they do- The Traditional Advertiser Hierarchy
• Advertising Agencies: who they are, what they do, the traditional agency hierarchy, specialized agencies, agency compensation, advertiser-agency relationship
• The media: who they are, that they do- Media Sales, Media Measurement
Unit II: Advertising Objectives, Strategy and budgeting L.H 5
• Advertising and Marketing Communication objectives: Selecting a target market, Setting objectives, Criteria for setting objectives
• Advertising and Marketing Communication Strategy: Types of Strategic Positions
• Advertising and Marketing Communication Budget: Percentage of sales, all you can afford, competitive parity, objective and task, a budget setting procedure
Unit III: Media Strategy and Creative Media Planning L.H 7
• Assessing the market and audience: assessing the overall market. Analyzing the Competitive situation. Understanding the Budgetary concerns. Looking at brand Dynamics, Finding the right audience
• Examining the Media Preferences: The personal Media Network, Aperture: Time, Place and Circumstances
• Selecting the Right Media: Message Consideration, Media Availability, Non traditional Possibilities, scheduling the media, Evaluating the media
Unit IV: Electronic Media L.H 6
• Television: Types of television, Day part and genres. Benefits and Drawbacks of TV ads. Measuring TV audience. Planning for buying TV, TV and Technology. Changes in TV advertising.
• Radio: Frequencies, Formats and Geographic: Network radio and Spot radio. Benefits and Drawbacks of Radio Advertising, Measuring radio audiences, Planning and Buying for radio, radio and technology
Unit V: Print Media L.H.6
• Magazines: Benefits and Drawbacks of magazines advertising, Planning and buying magazines, Magazines and technology
• Newspapers: Types of newspapers, types of newspaper advertising, benefits and drawbacks of newspaper advertising, newspaper planning and buying, newspaper and technology
• Out-of-home advertising: Outdoor billboards, transit advertising, Yellow pages Advertising, in-store advertising media
Unit VI: Advertising Creativity and Creative Strategy L.H 7
• Advertising Creativity: The five stages of creativity, Creative Thought Process, Who is a creative person?
• Creative Strategy: Components of the Creative Strategy, Putting the Strategy in writing
• Combining Creativity and Strategy
• Organizing the Creative Task
Unit VII: Advertising Copywriting L.H 6
• The Job of Copy Writer
• Writing for Print Advertising: Headline, Subheading, Caption, Body Copy
• Writing for Outdoor, Transit and Direct Mail
• Writing for radio Commercial: Principles of TV copywriting, Types of TV commercials
• Writing for new forms of media: Writing the infomercials, Writing for interactive media
Unit VIII: Symbols, Images and Art Direction L.H.7
• The job of art director
• Art Direction and the Advertising process: Creating and Changing Product, Brand and Corporate Images, Creating Corporate Symbol and logotypes, influencing package Design
• Designing Print Advertisement: Thumbnail Sketches, Rough Layouts. Comprehensive Layouts, Mechanicals
• Effects of good design
• Directing Television and radio Commercials: Scripting television and radio Commercials
Suggested Books:
1. Wright, Winter, Zeigler: "Advertising" Tata McGraw-Hill, Delhi
2. Bruce G. Vanden Bergh and Helen Katz: "Advertising Principles" NTC Business Books, Illinois, USA
3. Bovee Thill, Dovel. Wood: "Advertising Excellence" McGraw-Hill, New Delhi
4. Rossilter and Rercy:" Advertising and Promotion Management" McGraw-Hill, New Delhi
5. Wells, Burnett. Morality. " Advertising: Principles & Practice" Prentice Hall of India
SURVEY OF GLOBAL BUSINESS
SURVEY OF GLOBAL BUSINESS
AREA OF STUDY: CORE
BAC129
Year: 4
Semester: 7
________________________________________
* Continuous
** Duration: 3 hours
Course Objectives
The primary objective of the course is to familiarize students with the various aspects of international business activities, which shape the Global Business.
Unit 1: Introduction L.H.8
International Business, objectives of IB, IB Environment, Internationalization Process, Domestic Business vs. IB. Liberalization, Privatization and Globalization, Promoters of Globalizations.
Unit 2: Economic Framework of Global Business L.H.8
Economic system-market economy, Command Economy, Mixed Economy, State Directed economy.
Macroeconomic Indicator- Economic Growth (GNP, GDP), Inflation, Money Supply, Debt and Deficits (BOP).
Unit 3: Trade Theory L.H.8
Introduction, Mercantilism, Absolute Advantage, Equal Advantage, Comparative Advantage, Hecksher Ohlin Theory, Leontief Paradox.
Forms of Trade control- Tariffs, Subsides, Import Quotas, Voluntary Export Restraints, Local content Requirements, Antidumping, GSP, Super 302.
Unit 4: Foreign Direct Investment L.H.8
Meaning, Growth and Direction, FDI as an alternate to trade, FDI Theories- PLC Theory, Market Imperfections and Monopolistic advantage theories, Eclectic theory, Impact of FDI on Economic Dev & LDCS.
Unit 5: Environmental Aspects of Global Business L.H.8
Cultural Environment: Concept of Culture, Culture affecting Business- Group affiliation, Group Membership, Need Hierarchy, Self-reliance, Communication.
Political Environment: Political System- Democracy, Totalitarianism, Political instability and Legal Environment: Impact of Laws on IB.
Unit 6: Economic Integration L.H.8
Levels of Integration- Free Trade Area, Customs Union, Common market, Economic Union, Introduction to Regional Economic Blocks- NAFTA, EU, ASEAN, APEC, SAPTA, SAFTA, BIMST- EC.
World Trade Organization- Development, Benefits and Problems of WTO.
Suggested Readings
1. John Daniels & Lech Padebaugh, International Business 8th Edition, Pearson Education Asia.
2. WL Charles. International Business 3rd Edition, Hill McGraw Hill, Irwin
AREA OF STUDY: CORE
BAC129
Year: 4
Semester: 7
________________________________________
* Continuous
** Duration: 3 hours
Course Objectives
The primary objective of the course is to familiarize students with the various aspects of international business activities, which shape the Global Business.
Unit 1: Introduction L.H.8
International Business, objectives of IB, IB Environment, Internationalization Process, Domestic Business vs. IB. Liberalization, Privatization and Globalization, Promoters of Globalizations.
Unit 2: Economic Framework of Global Business L.H.8
Economic system-market economy, Command Economy, Mixed Economy, State Directed economy.
Macroeconomic Indicator- Economic Growth (GNP, GDP), Inflation, Money Supply, Debt and Deficits (BOP).
Unit 3: Trade Theory L.H.8
Introduction, Mercantilism, Absolute Advantage, Equal Advantage, Comparative Advantage, Hecksher Ohlin Theory, Leontief Paradox.
Forms of Trade control- Tariffs, Subsides, Import Quotas, Voluntary Export Restraints, Local content Requirements, Antidumping, GSP, Super 302.
Unit 4: Foreign Direct Investment L.H.8
Meaning, Growth and Direction, FDI as an alternate to trade, FDI Theories- PLC Theory, Market Imperfections and Monopolistic advantage theories, Eclectic theory, Impact of FDI on Economic Dev & LDCS.
Unit 5: Environmental Aspects of Global Business L.H.8
Cultural Environment: Concept of Culture, Culture affecting Business- Group affiliation, Group Membership, Need Hierarchy, Self-reliance, Communication.
Political Environment: Political System- Democracy, Totalitarianism, Political instability and Legal Environment: Impact of Laws on IB.
Unit 6: Economic Integration L.H.8
Levels of Integration- Free Trade Area, Customs Union, Common market, Economic Union, Introduction to Regional Economic Blocks- NAFTA, EU, ASEAN, APEC, SAPTA, SAFTA, BIMST- EC.
World Trade Organization- Development, Benefits and Problems of WTO.
Suggested Readings
1. John Daniels & Lech Padebaugh, International Business 8th Edition, Pearson Education Asia.
2. WL Charles. International Business 3rd Edition, Hill McGraw Hill, Irwin
SERVICE MARKETING
SERVICE MARKETING
AREA OF STUDY: SPECIALIZATION
BAC424
Year: 4
Semester: 7
________________________________________
* Continuous
** Duration: 3 hours
Course Objectives
The basic objectives of this course are to introduce the basic concepts of services marketing to students, to enhance their knowledge and approaches of services marketing, and to develop skills in them to handle tactfully emerging services marketing challenges and issues.
Course Contents
1. Introduction to Services Marketing T.H.5
Meaning and importance of service marketing: Characteristics of services; Service and technology: Goods vs Services Marketing; Services marketing; Services marketing mix.
2. Consumer Behavior in Services T.H.7
Consumer decision making process in services; Factors that influence consumer expectations of services; Service quality: dimensions, service encounters, customer satisfaction vs service quality.
3. Building Customer Relationships T.H.6
Relationship marketing: goals and benefits; Evolution of relationship marketing; Foundation of relationship Strategies; Quality in the core services, Market segmentation and strategy; Managing customer base.
4. Service Recovery T.H.4
Concept of service recovery; Types of complainers; Customer expectations about their complains; Service recovery strategies.
5. New Service Development T.H.5
Concept of new service; Types of new services; Stages in new service development; Branding of services.
6. Pricing of Services T.H.4
Objectives and foundation for setting prices; Approaches to pricing services; Revenue management
7. Distributing Services T.H.5
Distribution in a service context; The type of contact; options for service delivery; Decision about place and time: where should service be delivered? When should service be delivered?
8. Designing the Communication Mix for Services T.H.6
Meaning and importance of marketing communication; Reasons for service communication problems; Marketing communication mix; Difference in promoting services.
9. People in Service T.H.6
Concept of service employees; Importance of service employees; Difficulties faced by service employees; Strategies for closing gap 3
Text Books
1. Zeithaml and Bitner, Services Marketing, 3rd Ed., Tata McGraw- Hill Company, New Delhi
2. Lovelock and Wirtz, Services Marketing, 5th Ed., Pearson Education, New Delhi.
3. Balaji, Services Marketing and Management, 1st Ed., S. Chand & Company, Delhi.
AREA OF STUDY: SPECIALIZATION
BAC424
Year: 4
Semester: 7
________________________________________
* Continuous
** Duration: 3 hours
Course Objectives
The basic objectives of this course are to introduce the basic concepts of services marketing to students, to enhance their knowledge and approaches of services marketing, and to develop skills in them to handle tactfully emerging services marketing challenges and issues.
Course Contents
1. Introduction to Services Marketing T.H.5
Meaning and importance of service marketing: Characteristics of services; Service and technology: Goods vs Services Marketing; Services marketing; Services marketing mix.
2. Consumer Behavior in Services T.H.7
Consumer decision making process in services; Factors that influence consumer expectations of services; Service quality: dimensions, service encounters, customer satisfaction vs service quality.
3. Building Customer Relationships T.H.6
Relationship marketing: goals and benefits; Evolution of relationship marketing; Foundation of relationship Strategies; Quality in the core services, Market segmentation and strategy; Managing customer base.
4. Service Recovery T.H.4
Concept of service recovery; Types of complainers; Customer expectations about their complains; Service recovery strategies.
5. New Service Development T.H.5
Concept of new service; Types of new services; Stages in new service development; Branding of services.
6. Pricing of Services T.H.4
Objectives and foundation for setting prices; Approaches to pricing services; Revenue management
7. Distributing Services T.H.5
Distribution in a service context; The type of contact; options for service delivery; Decision about place and time: where should service be delivered? When should service be delivered?
8. Designing the Communication Mix for Services T.H.6
Meaning and importance of marketing communication; Reasons for service communication problems; Marketing communication mix; Difference in promoting services.
9. People in Service T.H.6
Concept of service employees; Importance of service employees; Difficulties faced by service employees; Strategies for closing gap 3
Text Books
1. Zeithaml and Bitner, Services Marketing, 3rd Ed., Tata McGraw- Hill Company, New Delhi
2. Lovelock and Wirtz, Services Marketing, 5th Ed., Pearson Education, New Delhi.
3. Balaji, Services Marketing and Management, 1st Ed., S. Chand & Company, Delhi.
PRODUCTION AND OPERATION MANAGEMENT
PRODUCTION AND OPERATION MANAGEMENT
AREA OF STUDY: CORE
BAC229
Year: 4
Semester: 7
________________________________________
* Continuous
** Duration: 3 hours
The basic objective of this course is to provide knowledge about quality management and several managerial tools to facilitate manufacturing and service organization.
Course Contents
1. Total Quality Management T.H.11
a. Quality:
Quality as a management philosophy, Customer driven definitions of quality; Quality as a competitive weapons.
b. Employee Involvement:
Cultural Change, Individual Development, Awards and incentives.
c. Continuous Improvement:
Getting started with continuous improvement, Problem solving process, improving quality through TQM (Benchmarking, Product and service design), Process Design: Quality Function Development; Purchase considerations; tools for improving quality and Performance; The cost of poor quality (Prevention and appraisal cost), Malcolm Baldrige National Quality Award, International Quality Standards, (The ISO 9000 Standards, ISO 14000-An Environmental management system, Benefits of ISO Certification).
2. Inventory Management T.H.15
d. Inventory system for Independent Demand:
Definition and purpose of inventory; Inventory costs; Independent versus dependent demand, Inventory Systems:- (1) Fixed order quantity model with usage during production time establishing safety stock levels, fixed order quantity model with specific service level. (2) Fixed time period models; Fix time period model with specified service level, (3) Special purpose models: Miscellaneous system and Issues; three simple inventory systems; ABC Inventory Planning: Inventory accuracy and cycle counting; Inventory control in services.
e. Inventory system for dependent demand Material Requirement Planning type systems:
Application of MRP; Master production schedule; MRP system; demand for products, bills of material file, inventory records file; embedding JIT to MRP; Lot sizing in MRP structure; Lot for lot; EOQ; Least unit cost; Lot size choice; Choosing the best lot size.
3. Forecasting T.H.10
Demand characteristics (Patterns of demand, factors affecting demand); Designing the forecasting system; deciding what to forecast, choosing the type of forecasting technique; methods; judgmental forecasting (sales force estimates, executive opinion, market research, Delphi method), guidelines for using judgment forecast; casual Method; linear regression; Time Series method; Naïve forecast, estimating the average, including a trend seasonal patterns, choosing a time series method (forecast error, criteria for selecting time series Method).
4. Location decisions T.H.6
The globalization and geographic dispersion of operations; Reasons for globalizations; Disadvantages of globalization; Hot spots of global economic activity; managing global operations, Factors affecting location decisions; dominants factors in manufacturing and service organizations; Locating a single facility.
5. Layout Decisions T.H.6
Meaning and strategic issues; Layout types Performance criteria; Creating hybrid layouts (one worker multiple machines, group, technology); Designing process layout; gather information, developing block chain; design a detailed layout; Aids for process layout Decisions; Office Layout; Designing Product layouts; line of balancing.
Suggested Readings;
1. L. J. Krajjewski and L. P. Ritzmen, Operations Management Strategy and Analysis, 5th Edition, Addison Wesley, An imprint of Pearson Education, New Delhi.
2. R. B Chase, N. J Aquilano, F. R Jacobs, Production and Operation Management, 8th Edition, Tata McGraw-Hill Publishing Company, New Delhi.
AREA OF STUDY: CORE
BAC229
Year: 4
Semester: 7
________________________________________
* Continuous
** Duration: 3 hours
The basic objective of this course is to provide knowledge about quality management and several managerial tools to facilitate manufacturing and service organization.
Course Contents
1. Total Quality Management T.H.11
a. Quality:
Quality as a management philosophy, Customer driven definitions of quality; Quality as a competitive weapons.
b. Employee Involvement:
Cultural Change, Individual Development, Awards and incentives.
c. Continuous Improvement:
Getting started with continuous improvement, Problem solving process, improving quality through TQM (Benchmarking, Product and service design), Process Design: Quality Function Development; Purchase considerations; tools for improving quality and Performance; The cost of poor quality (Prevention and appraisal cost), Malcolm Baldrige National Quality Award, International Quality Standards, (The ISO 9000 Standards, ISO 14000-An Environmental management system, Benefits of ISO Certification).
2. Inventory Management T.H.15
d. Inventory system for Independent Demand:
Definition and purpose of inventory; Inventory costs; Independent versus dependent demand, Inventory Systems:- (1) Fixed order quantity model with usage during production time establishing safety stock levels, fixed order quantity model with specific service level. (2) Fixed time period models; Fix time period model with specified service level, (3) Special purpose models: Miscellaneous system and Issues; three simple inventory systems; ABC Inventory Planning: Inventory accuracy and cycle counting; Inventory control in services.
e. Inventory system for dependent demand Material Requirement Planning type systems:
Application of MRP; Master production schedule; MRP system; demand for products, bills of material file, inventory records file; embedding JIT to MRP; Lot sizing in MRP structure; Lot for lot; EOQ; Least unit cost; Lot size choice; Choosing the best lot size.
3. Forecasting T.H.10
Demand characteristics (Patterns of demand, factors affecting demand); Designing the forecasting system; deciding what to forecast, choosing the type of forecasting technique; methods; judgmental forecasting (sales force estimates, executive opinion, market research, Delphi method), guidelines for using judgment forecast; casual Method; linear regression; Time Series method; Naïve forecast, estimating the average, including a trend seasonal patterns, choosing a time series method (forecast error, criteria for selecting time series Method).
4. Location decisions T.H.6
The globalization and geographic dispersion of operations; Reasons for globalizations; Disadvantages of globalization; Hot spots of global economic activity; managing global operations, Factors affecting location decisions; dominants factors in manufacturing and service organizations; Locating a single facility.
5. Layout Decisions T.H.6
Meaning and strategic issues; Layout types Performance criteria; Creating hybrid layouts (one worker multiple machines, group, technology); Designing process layout; gather information, developing block chain; design a detailed layout; Aids for process layout Decisions; Office Layout; Designing Product layouts; line of balancing.
Suggested Readings;
1. L. J. Krajjewski and L. P. Ritzmen, Operations Management Strategy and Analysis, 5th Edition, Addison Wesley, An imprint of Pearson Education, New Delhi.
2. R. B Chase, N. J Aquilano, F. R Jacobs, Production and Operation Management, 8th Edition, Tata McGraw-Hill Publishing Company, New Delhi.
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